Ive, the "Kitsch" craze has begun





Group IVE sweeps music charts, taking the number 1 spot.


IVE has claimed the top spot on six major domestic and international music sites (as of 4 pm on the 30th) with "Kitsch," the pre-release track from their first full-length album 'I've IVE,' set to be released on the 10th.


They have conquered the Melon Top 100, real-time, and daily charts, Genie real-time and daily charts, Flo 24-hour chart, Bugs real-time chart, Naver VIBE domestic rapid rise chart, and Spotify Top 50 (South Korea) chart. Notably, they secured the top spot on Melon, Genie, and Bugs just 5 hours after release and have been holding their position firmly ever since.


The signs from overseas are also impressive. "Kitsch" has reached 9th place on the 'Billboard Hot Trending Songs (April 1st)' weekly chart. IVE has previously maintained long-term dominance on charts such as 'Billboard Global 200,' 'Billboard Global Excl. U.S.,' and 'HITS OF THE WORLD' with "ELEVEN," "LOVE DIVE," and "After LIKE." Attention is focused on what achievements IVE will accomplish with the new album, including "Kitsch," set to be released on April 10th on Billboard.


The music video for "Kitsch" has been a hot topic since its release. The current view count is approximately 29.5 million (as of 4 pm on the 30th), with the goal of reaching 30 million views in sight. Considering that it reached 10 million views on the 28th and 20 million views on the 29th, the view count is increasing by about 10 million views per day. Powered by the hot topic, the music video is currently ranked number 1 on YouTube's 'Popular Rapid Rise Videos' overall chart.


Global fans' reactions have also been hot. "Kitsch" has been number 1 on YouTube's 'Music Video Trending Worldwide' chart and 'Most viewed videos in the past 24 hours' on YouTube.


With the popularity of "Kitsch," the three consecutive mega-hits "ELEVEN," "LOVE DIVE," and "After LIKE" are receiving steady popularity and even more love. The three songs are still showing their presence on domestic major music sites' top 100 and real-time charts, further fueling the 'IVE Syndrome.'


IVE's first full-length album 'I've IVE' will be released at 6 pm on April 10th.

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