IVE vs NewJeans



Girl groups IVE (An Yujin, Gaeul, Jang Wonyoung, Lee Chae Young, Rees, Lee Seo) and NewJeans (Minji, Hani, Daniel, Haerin, Hyerin) are facing off at the top of the music charts. The two representative 4th generation idol groups are battling for the No.1 spot, and it remains to be seen whether they will continue to fiercely compete for the top spot.





In the first quarter of the year, the music market was dominated by NewJeans. The group's song 'Ditto', released on December 19th last year, continued to top the Melon daily chart for over three months, showing a phenomenal popularity.

'Ditto' is a warm Baltimore club dance genre song that expresses the emotions of NewJeans members as they celebrate their first winter with fans. The song was highly praised as a thirst-quencher for easy-listening idol music, and it went on to become the Melon daily chart's No.1 song with an unstoppable march to the top, even surpassing BTS's 'Dynamite' (75th week).


Interestingly, when NewJeans was about to achieve the great accomplishment of topping the Melon daily chart for the 100th time with 'Ditto', IVE took the top spot with their new song 'Kitsch'.


'Kitsch' is a song that expresses IVE's unique charm with confident lyrics that pursue freedom and uniqueness. The song's development style, where it suddenly changes at the chorus, and its intense sound provide a thrilling sensation. IVE released the song on the 27th and entered the Melon daily chart at No.4 on the same day. The next day, on the 28th, they climbed three steps to take the top spot.

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