Ive, come back today

Armed with unique confidence, self-assurance, and self-love, IVE makes a comeback with her first full-length album, "I've IVE," which will be released today at 6 p.m. through major music streaming sites.

After topping all major music charts with "Kitsch," the pre-release single released on March 27, IVE achieved two crowns without appearing on MBC's "Show! Music Core" on April 8 and SBS's "Inkigayo" on April 9. As a result, she has been dubbed the "mega-hit queen" for achieving a "perfect all-kill" even before her official comeback. Through this full-length album, IVE plans to showcase a new variety of colors that continue from "Kitsch."

First, the title track "I AM" is a song that expresses a self-reliant attitude towards life, encouraging people to have confidence in their own path and to discover a different version of themselves. Collaborating with renowned songwriter Kim Eena, who has written numerous hit songs, IVE expresses her own sense of confidence while the dynamic vocal, drumbeat, and bass of the song intensify its dynamic vibe.

In particular, this album features three songs with lyrics written by An Yujin and Jang Wonyoung. Additionally, members Gaeul and Le are credited in seven of the 11 tracks in the album, including four tracks, such as "Kitsch," "Hypnosis," "NOT YOUR GIRL," and "Next Page," where they participated in the rap-making process. An Yujin wrote "Heroine," Jang Wonyoung wrote "Mine," and they both collaborated on the fan song "Shine With Me," which expresses their love for their fans. Gaeul and Le will also showcase their fantastic chemistry in the album's four tracks.

Songwriter Seo Jieum, who helped build IVE's unique world of narcissism, wrote "Blue Blood" and contributed to the album's lyrical content along with Issran, who has showcased IVE's confidence in previous singles like "Kitsch" and "Cherish." Other top-level lyricists, such as Seo Jeonga, Hwang Hyun (MonoTree), and Cosmic Girls' Exy, have also lent their support to the album, leading to evaluations like "the Avengers of songwriting have come together in one place."

Through her unique world of narcissism in each album, IVE has captured the hearts of the public by breaking the mold with diverse genre variations. She has won 37 music show awards in just over a year since her debut and has earned a total of 74 trophies domestically and internationally as a hit-maker and record-breaker. As a result, global attention is focused on what history IVE will write with this album.

Meanwhile, IVE's first full-length album, "I've IVE," will be released today (April 10) at 6 p.m. (KST).